David Naus

Your Independent Dealer

Brian Tallman, Danville, IL

NAPA Auto & Truck Parts

"I've been a mechanic my whole life. I was raised by a mechanic. I've worked in every aspect of the automotive industry, from repair centers, dealerships, salvage yards, to parts stores. I hold A.S.E. Certifications for parts and service consultants. I am currently the operations manager and minority owner of four NAPA Auto Parts locations. A few years ago I bought my Harley with only 1167 miles on it. I'd always heard that Amsoil was the best oil for my scoot. My bike currently has 47,953 miles on it. I change my oil every 5k and the primary and trans every 10k. Last September I did an Iron Butt ride just over 1140 miles and the bike preformed flawlessly.

I was contacted by phone by Amsoil Dealer Dave Naus a few years back.

We talked for a bit about the verious products I could offer at my store and that's when we started our journey together. I started out with a small inventory covering only the basics needed for the riders in our area to see how well Amsoil would do here and over the years more and more people have come through our doors looking for Amsoil products. As they did, we have adjusted and grown our inventory substantially for them. The Amsoil customer loyalty and following are exactly the kind of customers I want in our business. Thank you Dave for all you do for us."

DAVE' EXPERIENCE

Your Trusted Dealer

As a full-time Independent AMSOIL Dealer and Distributor, Dave delivers premium synthetic lubricants and advanced filtration solutions engineered to enhance performance, extend equipment life, and reduce overall operating costs. Serving customers throughout the United States and Canada, Dave is dedicated to providing exceptional service and support—available seven days a week to meet the needs of individuals and businesses alike.

Dave offers expertise across all areas of the AMSOIL business, including:

Residential Applications – Supplying superior protection and performance solutions for passenger vehicles, motorcycles, powersports equipment, marine engines, small engines, and recreational machinery.
Retail Partnerships – Equipping retail locations with trusted AMSOIL products that elevate their product offerings, boost customer satisfaction, and increase profitability.
Installer & Service Shop Solutions – Supporting automotive and powersports professionals with industry-leading lubricants that strengthen customer loyalty and encourage repeat business.
Commercial Customers – Serving businesses that maintain their own equipment and rely on dependable, high-performing products to support their daily operations.
Preferred Customer Programs – Providing individuals with exclusive pricing, tailored product recommendations, and ongoing technical support.

Dave’s focus is on building long-term partnerships through industry expertise, proven product performance, and cost-effective strategies that deliver measurable results. Whether you are maintaining personal vehicles, managing a retail store, or operating a professional service center, Dave is committed to helping you achieve greater reliability, performance, and savings with AMSOIL.

Transforming the Future of Oil Solutions

1. Brand Mission

"To maximize performance and protection for enthusiasts and professionals who demand more from their engines."
AMSOIL’s mission is centered on innovation — they were the first to bring synthetic motor oil to the mass market. Their mission reinforces the driven idea by focusing on enabling customers to go farther, faster, and longer.

2. Core Values

Performance-Driven Innovation – Constantly pushing for better formulations that outperform conventional oils and their competition.
Reliability & Protection – Helping customers trust their engines in extreme conditions.
Customer Passion – Speaking directly to gearheads, racers, off-roaders, and people who genuinely care about their machines.
Environmental Responsibility – Promoting synthetic oils as longer-lasting, reducing waste.

3. Brand Positioning

Positioning Statement:
"For drivers and equipment owners who refuse to compromise, AMSOIL provides advanced synthetic lubricants that deliver unmatched performance, protection, and innovation — helping them get the most out of every mile, every ride, and every machine."

This places AMSOIL as a premium, high-performance choice, not just another oil brand.

4. Target Audience

Motorsports Enthusiasts – Drag racers, off-road riders, powersports users.
Professional & DIY Mechanics – People who value reliability and high-end products.
Fleet Owners / Heavy Equipment Operators – Those who can save money with longer drain intervals and reduced wear.
Everyday Drivers Who Care About Their Vehicles – Consumers willing to invest in better protection and performance.

5. Brand Tone & Personality

Confident & Bold – “We lead, others follow.”
Technical but Approachable – Educating without talking down to customers.
Passionate & Enthusiast-Focused – Speaking like a fellow gearhead.
Driven & Relentless – Emphasizing performance, endurance, and innovation.

6. Messaging Themes

“Performance You Can Feel” – Strong emphasis on measurable results.
Innovation & Leadership – Highlighting AMSOIL’s history as the first in synthetics.
Extended Protection – Longer oil change intervals, better wear protection.
Extreme Testing – Showcasing durability under harsh conditions.

Sign-Up Today or Register

“Join me today and unlock exclusive savings, superior equipment protection, and insider access to premium products and discounts designed to keep your machines running stronger, longer. Whether you maintain a single vehicle, manage an entire fleet, or operate a retail store or repair shop, your registration delivers lower costs, higher profits, and the confidence that comes from using the industry’s leading synthetic solutions.”

PERSONAL

Become a Preferred Customer today for 25% off all AMSOIL products and other perks.

https://www.amsoil.com/offers/pc/?zo=5284178

Become an AMSOIL Dealer full time or part time. Where freedom and opportunity meet

https://www.amsoil.com/lander/join/?zo=5284178

BUSINESS

Become an AMSOIL Commercial Account for wholesale pricing, additional volume discounts, and more. No contracts or minimum size order required. No obligations.

https://www.amsoil.com/business-opportunities/get-a-commercial-account/?zo=5284178

Become an AMSOIL Retail Store Account for wholesale pricing. Build your business with our well known brand name worldwide to increase revenues.

https://www.amsoil.com/business-opportunities/sell-in-your-store/?zo=5284178

Become and AMSOIL Retail Installer Account for wholesales pricing, volume discounts, and other perks, at your service whop/garage.

https://www.amsoil.com/business-opportunities/installer/?zo=5284178